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Pitch update

29 Mar 2012

The News International review is grinding to a conclusion with a pitch late this week and a result due soon after Easter. Whatever happens, the agencies embroiled in it will at least be glad it's over. The WPP creative/media agency teams up for contention are understood to be CHI & Partners alongside...

Agency ownership: Public Vs Private

15 Mar 2012 | by Alec Mattinson

As Lord Bell attempts to take Bell Pottinger back into private ownership, Alec Mattinson looks at whether agency appetite for a market listing is a thing of the past.

Focus: Starting up during a recession - Can hard times create successful start-ups?

08 Mar 2012 | by Joe Lepper

An economic downturn would appear to be the worst possible time to launch a PR agency. But are these businesses run more efficiently?

Subway's UK marketing chief on putting health and value at the heart of the brand

27 Jan 2012 | by Gemma Charles

Subway's UK head of marketing cites health and value as the main selling points that will broaden the chain's consumer base.

Marketing Guru on... marketing jobs overseas

18 Jan 2012

As the mood of austerity continues to limit marketing budgets in mature markets, Will Harris says marketers should educate themselves on new regions and the opportunities they present.

Review of the year 2011: in with the new and out with the old

15 Dec 2011

In a year when change was the global byword, adland saw technology become ever more central to agency fortunes and two sacred cows sacrificed to progress, Ian Darby writes.

Cuppa with a difference

13 Oct 2011

When the Flower Council of Holland decided to review its European marketing last month, it decided to take a different tack...

Voluntary Sector: Three agencies vie for sustainability brief

23 Sep 2011 | by Lizzie Pook

The Institute for Sustainability is looking for PR support ahead of a global campaign focused around transport and logistics.

Campaign for High Speed Rail asks Westbourne Communications to help fight anti-HS2 movement

19 May 2011 | by David Singleton

Campaigners for £17bn plan turn to Westbourne as debate rages.

Ketchum Pleon to lose FedEx UK brief

27 Apr 2011 | by Alec Mattinson

Global delivery firm FedEx has reappointed Ketchum Pleon to handle PR across EMEA, but the agency is understood to have lost its UK part of the brief.

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