If Red Bull proved anything with its supersonic skydive, it's that it pays for advertisers to take risks. Here, two experts discuss the changing face of branded content.
Ian Darby thinks Wieden Kennedy has hit a hole in one with its golf commercial, "no cup is safe", for Nike: "This spot makes great use of the golfing talent on offer the new Nike signing, Rory McIlroy, gives an especially good performance. A hugely entertaining piece of content, it moves along at...
Anne Cassidy thinks Kit Kat s "Chunky champions" ad, by JWT, is appalling: "These are supposed to be comedy superheroes, but there are no laughs to be had. Instead, they just look sad and mentally deficient. They have names such as Fudgeatron and Coconutrix and, when they try to fight each other,...
Jeremy Lee is backing William Hill s new ad by Fabula: "An impressive debut campaign from the Hoxton barge-based start-up that is so distinctive in this overcrowded market. Beautifully written and full of nice touches, it warrants repeated viewing and always raises a laugh. If the agency carries on...
Justin Marshall is close to entering a comatose state after watching P O Cruises latest effort by Walker Agency: "I would love to meet the maverick creative genius who came up with this one. The ad is just humdrum stock cruise-ship imagery that we ve all seen a million times before. At the start, it...
Mel Exon predicts a 'real world web' in which functions of the internet are applied to the physical world. What does this mean for brands?
Jon Horrocks suggests the TV market will benefit from the popularity of online video, but agencies have to keep up by altering their buying habits.
Anne Cassidy is both horrified and impressed by Dare and Now s anti-smoking ad for the Department of Health: "Even hardened smokers would find it hard to continue to light up with the same insouciance after watching this film, which shows what appears to be a cancerous tumour growing out of a cigarette....
Jeremy Lee finds The Sun s "Big Smile Giveaway" spot by Grey London creepy: "There s something very peculiar about this ad that sends a shiver down my spine. The poor child actor, dressed in bizarre 80s-style clothing, is afflicted with an undecipherable voice but is forced to deliver lines that no...
Some students will do anything to get into meeja. Remember the Cambridge duo who sold advertising on their faces to pay off their student loans or the graduate who stood outside ad agencies wearing a sandwich board asking for employment? And then there was the Watford student who created a "Dare pit...
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