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Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas

07 Dec 2012 | by Matthew Chapman

Axing a long-running creative strategy is never an easy call for a marketer to make.

Marketing's Adwatch of the Year 2011

13 Dec 2011 | by Gail Kemp

Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.

Why Levi's went global with its latest campaign

05 Aug 2011 | by Nicola Clark

Levi's is launching the first global marketing campaign in its 138-year history. Nicola Clark talks to the fashion brand's chief marketing officer, Becca Van Dyck, about how the brand is using Facebook as the launch platform for the activity, while showing respect for differences between local markets.

Cannes Lions Festival 2011: The Brands at Cannes

08 Jul 2011 | by Noelle McElhatton

The Cannes Lions International Festival of Creativity pushed the boat out to lure brands this year. Noelle McElhatton talks to brand delegates to discover why they attended the seven-day event and what they got out of it

Revolution cover feature: The web gets rules

15 Feb 2011 | by Adam Woods

Regulators have finally recognised that the internet needs policing in order for consumers and brands to thrive online, writes Adam Woods

Virgin Atlantic campaign - From brief to browser

15 Feb 2011 | by Staff

How did a spark of an idea to promote Virgin Atlantic's Flight Tracker iPhone app result in a digital campaign with staying power?

Sponsorship Agency of the Year: MEC Access

10 Dec 2010 | by John Reynolds

In the three years since its creation, our winner has stepped up to challenge the sector's biggest players, taking the crown with a mix of business wins and strong creative work.

Branding Agency of the Year: The Partners

08 Dec 2010 | by Rachel Barnes

As well as achieving a new-business conversion rate of 50%, boosting revenues and devising highly innovative campaigns, the agency found time to provide pro bono work for the UN.

A familiar new strategy

17 Nov 2010

Marks & Spencer's latest strategy has echoes of the brand's past, write Rachel Barnes and Ed Owen.

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