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Ian Darby thinks Wieden Kennedy has hit a hole in one with its golf commercial, "no cup is safe", for Nike: "This spot makes great use of the golfing talent on offer the new Nike signing, Rory McIlroy, gives an especially good performance. A hugely entertaining piece of content, it moves along at...
Anne Cassidy thinks Kit Kat s "Chunky champions" ad, by JWT, is appalling: "These are supposed to be comedy superheroes, but there are no laughs to be had. Instead, they just look sad and mentally deficient. They have names such as Fudgeatron and Coconutrix and, when they try to fight each other,...
Jeremy Lee is backing William Hill s new ad by Fabula: "An impressive debut campaign from the Hoxton barge-based start-up that is so distinctive in this overcrowded market. Beautifully written and full of nice touches, it warrants repeated viewing and always raises a laugh. If the agency carries on...
Anne Cassidy is both horrified and impressed by Dare and Now s anti-smoking ad for the Department of Health: "Even hardened smokers would find it hard to continue to light up with the same insouciance after watching this film, which shows what appears to be a cancerous tumour growing out of a cigarette....
Jeremy Lee finds The Sun s "Big Smile Giveaway" spot by Grey London creepy: "There s something very peculiar about this ad that sends a shiver down my spine. The poor child actor, dressed in bizarre 80s-style clothing, is afflicted with an undecipherable voice but is forced to deliver lines that no...
Katherine Levy is a fan of the Harvey Nichols Christmas spot, by Adam Eve/DDB: "This stylish ad is a twist on the dilemma of how to behave when another female wears the same party dress as you. Bringing Harry Potter/Doctor Who/Bewitched-style sorcery to the party proceedings, the ad focuses on one...
Anne Cassidy despairs over Iceland s Christmas offering by The Tom Reddy Agency: "Iceland has seen fit to hijack that lovely song Pure Imagination sung by Gene Wilder in Willy Wonka The Chocolate Factory and transplant it to a tacky snowy forest housing some pretty repellent-looking food. It s hard...
Jeremy Lee enjoys Comparethemarket.com's " Coronation Street " by VCCP: "I m not going to say Aleksandr was in danger of getting a bit annoying like other comparison-site icons maybe just a bit unsurprising (which is unsurprising in itself, given the longevity of this campaign). And then VCCP pulls...
Katherine Levy is feeling as dispirited as a currant left out of the Christmas pudding mix with The Co-operative's latest spot by Leo Burnett: "This ad makes me think it would be more fun to spend Christmas in a homeless shelter. Apparently, Christmas is all about old people recounting boring stories...
Jeremy Lee is baffled by Blinkbox's "launch campaign" from Karmarama:
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