Young people - Introduction
03 Dec 2009 | by Harriet Dennys
Disney and Media Week present the main challenges for brands hoping to target the fickle youth market
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As 15-year-old Matthew Robson's report on children's media habits showed, traditional rules of engagement no longer apply to brands seeking to target the rapidly changing youth market. Kunal Dutta reports
Disney and Media Week present the main challenges for brands hoping to target the fickle youth market
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