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Children in the UK today are active multitaskers who are looking for brands that can offer them multi-platform experiences consistent with their needs.
With the economic downturn casting a long shadow as 2008 draws to a close, Media Week asked leaders from each sector of media for their advice on how to prosper in the tough climes of 2009.
As in football, an increasing number of leading media businesses are now under foreign ownership. Media Week examines the implications for the future of the UK media industry
Colin Gottlieb, chief executive of Omnicom Media Group EMEA, talks to Media Week about how business and football go hand in hand and explains why his agencies have had an excellent season.
Rob Lynam, press account director at Mediaedge:cia.
Children in the UK today are active multitaskers who are looking for brands that can offer them multi-platform experiences consistent with their needs.
Priya Patel is a media planner and buyer at Media Contacts, New York
Fresh from winning Media Week's Agency of the Year award, MediaCom chief executive Jane Ratcliffe tells Media Week her plans for the WPP agency in 2009.
Julie Mercer, senior brand manager, Chocolate Singles.
Nick Behr moved to Australia to set up Media Contacts Sydney, the digital media planning arm of Havas Group.
