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At the start of the decade, the prospect of Mediaedge:cia winning anything, let alone Media Agency of the Year, was hard to imagine. A difficult merger between CIA UK and The Media Edge, followed by some lacklustre leadership, left WPP with something of a basket case on its hands in terms of its third-largest...
It was a close finish for this year’s Direct Marketing Agency of the Year, with all three shortlisted agencies posting record growth and putting in some strong new-business performances.
Carat is Campaign’s Media Network of the Year for the second year in succession, after combining a strong new-business year with several initiatives and key appointments that have strengthened its proposition.
Leading media movers and shakers recount their highlights of the year and reveal their predictions for 2008.
Despite his claim not to be a "vision or mission man", group chief executive of OMD UK Steve Williams has firm ideas on how to drive the business on to further success, as he reveals to Isabella Piasecka.
Once regarded as offering little more than a stargazing exercise, the media lab is gaining priority among agencies, says Adam Woods.
Carat's deputy managing director tells Isabella Piasecka about his new role and outlines why there is no room for complacency at the award-winning agency despite its recent haul of big wins.
Adam Woods reports on the history, operation and current standing of the individual media negotiating units created by the major agency groups.
Number of people in your team?
Recent years have seen a clutch of media agency start-ups, as entrepreneurs challenge the big names for business. Alastair Ray investigates whether small has really proved to be beautiful for the newcomers in this sector.
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