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Daiichi Sankyo partnered with 90TEN Healthcare to launch the UK's first three-in-one combination pill for the treatment of high blood pressure.
Kern, a precision scales manufacturer, wanted to increase its market share in the global science and education sectors. Ogilvy was asked to create interest in the scales within traditionally uninterested media.
Novartis Consumer Health wanted to raise awareness of Savlon's range of products and change the 'traditional' image of its first aid brand.
Coca-Cola was one of the London 2012 Olympic Torch Relay's three partners. Through its sponsorship, Coca-Cola was able to choose several people to be torchbearers. As the only sponsor with the rights to bring live music to the Olympic Torch Relay, it was also allowed to host free concerts along the...
Red Tractor Assured Food Standards, a quality-food assurance mark, wanted to raise awareness around Red Tractor-endorsed farmers and their involvement in LOCOG's 'Food Vision' for the 2012 Olympic and Paralympic Games.
Amnesty International revived its comedy and music event, the Secret Policeman's Ball, to highlight its 50th anniversary. The event was held at the Radio City Music Hall in New York.
The Four Communications founder has worked her way from rural Wales to running a PR firm growing at a lightning pace, finds Hannah Crown.
The group CEO of Hotwire has shot to the top of the agency and now has ambitions to conquer the world, reports Sara Luker.
The Financial Times selected development charity Sightsavers as the partner for its 2011/12 seasonal appeal, providing print and online editorial coverage of the charity's work. The appeal aimed to raise awareness of, and money for, Sightsavers' work in preventing and curing blindness, and supporting...
Conservation charity WWF asked Kaper to highlight the plight of the western Gray whale. With only 130 left in the world, the species faces extinction due to the development of a third oil and gas platform off the coast of Sakhalin Island. Three European banks were financing the project, along with other...
