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If 2007 was the year when the direct marketing industry recognised the need to reduce its carbon footprint and encourage recycling, 2008 could more than ever before be about ensuring every penny spent on campaigns is made to count, writes Antony Miller, head of media development at Royal Mail.
There is no shortage of issues afflicting the direct mail industry, with spend down 10% year on year, from £1.87bn to £1.68bn. Finance and mail order, the two top-spending categories, reduced their spend significantly as more work is moved online. In addition, despite talk of better targeting, rates...
There probably isn't another issue of Campaign as eagerly - and nervously - anticipated as this one. Have you made it into our list of the best creative directors?
The past 12 months have seen adland's freedoms come under fierce attack, digital continue to march inexorably on, and BBH's John Hegarty visit Buckingham Palace.
Success bred success for Fallon, and thanks to a guy in a gorilla suit and some canny promotions, the agency stayed on top of the creative pile.
Its ability to make the top spot in the new-business table its own while retaining all its existing clients pushed Mediaedge:cia above its rivals.
With a combination of inspired leadership, innovative creative work and an uncompromising desire to win new business, OgilvyOne took top spot.
It may not have been a vintage year for digital, but it's still been one littered with highlights for Dare, taking it, once again, to the top of the agency tree.
Emphasising the quality of its ingredients in its advertising and forging a visibly strong partnership with McCann Erickson helped revitalise Heinz.
A drumming gorilla might seem a ridiculous brand icon, but the great ape captured the nation's imagination and sent sales of Dairy Milk skywards.
