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The company faces a £3.5m bill for breaching its marketing licence. Mole wanted to know whether our dear old ma would be among the customers to benefit.
Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.
One of Mole's New Year resolutions is to shop around for a broadband and TV package. We started by asking friends for advice, but heard some horror stories.
Mole is dreading this winter's energy bills as much as the next mammal, so we were thrilled when we read that our supplier would have to help us save.
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers and shakers are on our list due to a consistent approach to marketing creativity and effectiveness.
Two services that enable consumers to profit from their personal data are shaking up the direct marketing sector. David Murphy reports.
