Field Marketing: Innovation ensures success
27 Jun 2012 | by Suzy Bashford
Brands seeking to connect with consumers in person need to take a creative, integrated approach, writes Suzy Bashford.
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We'll call you: BT
10 Jan 2013
Mole likes to set easy-to-achieve New Year resolutions: first up was a vow to understand TV packages, now that BT has launched its first TV push for YouView
My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.
TfL's Chris Macleod on marketing's battle against Olympic gridlock
03 Feb 2012 | by Gemma Charles
The Transport for London marketing director's preparations for the London 2012 Olympics are finally coming to fruition, writes Gemma Charles.
We'll Call You: Netflix
18 Jan 2012
Moles may not hibernate, but we do spend as much of winter in front of the TV as the next mammal, so the arrival of Netflix to the UK caught our attention.
We'll Call You - Virgin Media
11 Jan 2012
One of Mole's New Year resolutions is to shop around for a broadband and TV package. We started by asking friends for advice, but heard some horror stories.
How to join the social club
28 Nov 2011 | by Melanie May
A tide of data is becoming available from social-media sources, but how can marketers establish what is useful to their brand, and integrate it with information from other sources, asks Melanie May.
The BR 200 May 2011: The web's most influential bloggers (1-50)
18 May 2011 | by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 May 2011: The web's most influential bloggers (51-100)
18 May 2011 | by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 May 2011: The web's most influential bloggers (101-150)
18 May 2011 | by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
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