TfL's Chris Macleod on marketing's battle against Olympic gridlock
03 Feb 2012 | by Gemma Charles
The Transport for London marketing director's preparations for the London 2012 Olympics are finally coming to fruition, writes Gemma Charles.
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My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.
The BR 200 May 2011: The web's most influential bloggers (1-50)
18 May 2011 | by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 May 2011: The web's most influential bloggers (51-100)
18 May 2011 | by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 May 2011: The web's most influential bloggers (101-150)
18 May 2011 | by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 May 2011: The web's most influential bloggers (151-200)
18 May 2011 | by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
Customer Publishing: Reaping big rewards from small print runs
12 Feb 2010 | by David Benady
Branded magazines constitute an influential marketing tool but are not solely the preserve of major players with huge budgets. David Benady reports on the rise of niche customer titles
The Work: Private view
13 Feb 2009
CREATIVE - Gerry Moira, chairman and director of creativity, Euro RSCG London
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