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How to join the social club

28 Nov 2011 | by Melanie May

A tide of data is becoming available from social-media sources, but how can marketers establish what is useful to their brand, and integrate it with information from other sources, asks Melanie May.

We'll Call You - Npower

25 Oct 2011

Mole is dreading this winter's energy bills as much as the next mammal, so we were thrilled when we read that our supplier would have to help us save.

What digital marketers can learn from DM

20 May 2011 | by Kim Benjamin

In an age of information overload, digital marketers could learn a lot from the personalisation and value pursued by direct mailers, writes Kim Benjamin .

The BR 200 May 2011: The web's most influential bloggers (1-50)

18 May 2011 | by Staff

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.

The BR 200 May 2011: The web's most influential bloggers (51-100)

18 May 2011 | by Staff

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.

The BR 200 May 2011: The web's most influential bloggers (101-150)

18 May 2011 | by Staff

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.

The BR 200 May 2011: The web's most influential bloggers (151-200)

18 May 2011 | by Staff

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers and shakers are on our list due to a consistent approach to marketing creativity and effectiveness.

Consumer data: This time it's personal

15 Apr 2011 | by David Murphy

Two services that enable consumers to profit from their personal data are shaking up the direct marketing sector. David Murphy reports.

Vouchers and gift cards: Corporate incentives

11 Mar 2011 | by James Quilter

Salary freezes, redundancies and continued concerns over the strength of the economic recovery have led to many companies making incentives a key way to motivate a lacklustre workforce, writes James Quilter.

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