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The British Beer & Pub Association's public affairs director is in good cheer after securing a Budget tax cut, finds Daniel Farey-Jones.
Latest research reveals that 70 per cent of the public feels the problem of alcohol abuse is growing, while two out of three respondents say the drinks industry should be doing more to tackle the issue.
Distell Europe wanted to increase awareness of its South African cider Savanna across the UK. In particular, it wanted to support new listings in bars and pubs.
Our long reads this week included the FTSE 100 social media index, a reputation survey on the horsemeat scandal and an exclusive profile of Jeremy Beadles, corporate relations director at brewer Heineken.
Heineken's corporate relations director is drawing on all his industry experience to tackle the wide-ranging role, finds Lynsey Barber
In the wake of the recent supermarket horsemeat scandal, the public has indicated a preference for quality over price, while Tesco's reputation has taken a hit, finds John Owens
Diet Coke hired Lexis to build on the brand's fashion credentials and reach a mainstream female audience of 20- to 29-year-olds. It decided to launch a limited collection that was to be created by fashion designer Jean Paul Gaultier.
Wine producer Penfolds released 12 ampoules of its rare 2004 Kalimna Block 42 Cabernet Sauvignon globally, with just one going on sale in the UK on 17 August. Penfolds' parent company Treasury Wine Estates briefed Stir PR to raise awareness of the UK launch.
Campaign: The Ultimate Buzzzz - launching Jim Beam Honey Client: Maxxium UK PR team: Focus PR Timescale: April-June 2012 Budget: £135,000 The launch of Jim Beam Honey, distributed by Maxxium in the UK, was brought forward following its successful entry into the German market. Focus PR was given...
The launch of Jim Beam Honey, distributed by Maxxium in the UK, was brought forward following its successful entry into the German market. Focus PR was given fewer than seven weeks to pull off a high-profile and creative launch event for trade, media and consumers.
