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PR: searching for effective measurement

28 Jul 2009 | by Claire Murphy

London - No matter how successful a PR campaign appears to be, marketers still struggle to measure the results effectively. We ask the experts whether an answer will ever be found to the industsry's perennial Achilles heel.

PR: agencies suffer digital jet lag

28 Jul 2009 | by Becky Wilkerson

London - Internet marketing agencies are breaking new ground by using edgy, social media-led campaigns. But are PR agencies as well-equipped to push brands online?

Consumers force marketers to drop secrecy

14 Oct 2008 | by Gemma Charles

LONDON - The days of brands adopting secretive working practices could be numbered - companies that have previously hushed up what goes on behind closed doors are finding that consumers' demand for information needs servicing, and are opening up accordingly.

The Marketing Profile: Lucy Cotterell of Mars

07 Oct 2008 | by Gemma Charles

LONDON - The notoriously secretive Mars, Inc has fastidiously kept its executives out of the limelight until very recently, preferring to let its global food brands do the talking.

Agency of the Year 2007: Customer Publishing Agency of the Year - Redwood

12 Dec 2007 | by Alex Jardine

With its focus on integrating digital content in a highly competitive sector, the agency has emerged on top again.

Agency of the Year 2007: Customer Publishing Agency of the Year - Best of the rest

12 Dec 2007

Among several strong contenders, Marketing's judges felt John Brown stood out as the closest runner-up to Redwood in 2007. Despite a tough year in which the agency lost its contract to produce Sky: The Magazine when the flagship title was moved to News Magazines, Sky's sister company, John Brown managed...

Agency of the Year 2007: Public Relations Agency of the Year - Blue Rubicon

12 Dec 2007 | by Claire Murphy

Blue Rubicon has bolstered its stature by demonstrating tangible results.

Agency of the Year 2007: Public Relations Agency of the Year - Best of the rest

12 Dec 2007

This year will go down as the one in which PR agencies worked to consolidate their digital skills, either by integrating staffers into their mainstream practice or setting up specialist divisions. All four shortlisted agencies (the list was derived from Marketing's sister magazine PRWeek's shortlist...

PR: Rapid response

07 Nov 2007 | by Robert Gray

Brands are having to adapt their PR strategies to stay onside in an age of online campaigning and instant, if not always accurate, consumer opinion.

Marketing Report: PR - The vital statistics

07 Nov 2007

The job of PR agencies has changed dramatically over recent years.

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