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Digital is loudly and proudly declaring its data credentials, and aiming for respectability in the next evolution in online.
KRONENBOURG 1664 - M C SAATCHI GRADUATE CREATIVES CREDITS Project: Kronenbourg 1664 with Dynamo Systeme Client: Sanjay Patel, marketing manager, Scottish Newcastle Brief: Introduce consumers to the new Kronenbourg 1664 with Dynamo Systeme - the lager with smaller bubbles for a smoother taste...
A digital school based in an old Swedish prison, Hyper Island has proved a liberating experience for alumni and employers alike, Kunal Dutta reports.
CREATIVE - Mark Roalfe, chairman and executive creative director, Rainey Kelly Campbell Roalfe/Y&R
Some of them already have experience across a number of marketing disciplines and are digitally savvy. Others have shown themselves to be bright and brave. Meet the newest Campaign Faces to Watch.
Brands are having to adapt their PR strategies to stay onside in an age of online campaigning and instant, if not always accurate, consumer opinion.
Marketers are spending less time staring at blackboards and more at screens as training providers add podcasts, online video and other digital techniques to the curriculum.
CREATIVE - Mark Tutssel, chief creative officer, Leo Burnett Worldwide
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