13 Dec 2012
1. Mark Collins
The managing director of broadcast trading for Group M is, by virtue of the role, the biggest-cheese media buyer in town, overseeing the largest share of the TV spending pie as well as radio and cinema. When he isn t negotiating a smooth deal, he likes listening to The Stone Roses...
13 Dec 2012
1. Jonathan Fowles
Fowles helped PHD become the first media agency to win an IPA Effectiveness award during his 15-year stint there. Now at Manning Gottlieb OMD, he is also responsible for helping the shop scoop the Grand Prix at this year s IPA Effectiveness Awards and the Media Grand Prix in Cannes...
13 Dec 2012
1. The BBC s Savilegate omnishambles
Good old "Auntie" rode on a new-found wave of support following its lauded Olympic Games coverage, only to be confronted by the scandal of Jimmy Savile s terrible behaviour while still on its books. The BBC, under the new director-general, George Entwistle, proved...
13 Dec 2012
1. Craig Mawdsley and Bridget Angear
A second year running in the number-one spot for the Abbott Mead Vickers BBDO duo of Angear and Mawdsley, who have again led the most-awarded planning department in London. As well as winning Effectiveness Company of the Year at the IPA Effectiveness Awards, the...
13 Dec 2012
1. Anthony Nolan, the perfect match
Agency: Albion; creatives: Dave Mygind and Debs Gerrard; agency producer: Petrina Kilby; facilities house: 750mph; sound engineer: Gary Walker
Script Hi, my name is Paul Walshe and, in 2007, I was diagnosed with leukaemia I needed a blood stem cell transplant...
13 Dec 2012
1. Dove, Ad Makeover
Ogilvy Mather developed an app for Dove that empowered ordinary people to choose positive messages to run on Facebook in place of negative advertising that can destroy self-esteem. The app reached more than 29 million women and triumphed at Cannes and the Campaign Big Awards....
13 Dec 2012
1. Dougal Wilson
One of the most sought-after directors in town, Blink s Wilson can extract a heart-rending performance from anyone even a snowman. The Scot s direction has graced some of the year s best ads, including Ikea s "Playin With My Friends", Lurpak s "rainbow" and the John Lewis Christmas...
13 Dec 2012
New-business billings totalling more than $4 billion, including big wins for the US and Asia, and eye-catching work made 2012 an impressive year
13 Dec 2012
Award-winning campaigns for Virgin Media and Ann Summers, plus two new joint ventures, show the agency isn't afraid to take risks to succeed
13 Dec 2012
Creating one of the year's best ads was a feat in itself. Helping to change perceptions of disability was an even more impressive achievement