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Review of the Year: Media Brands of the Year 2011

15 Dec 2011 | by Nicola Clark

A volatile marketplace has not stifled innovation in media over the past 12 months, writes Nicola Clark.

Review of the year 2011: in with the new and out with the old

15 Dec 2011

In a year when change was the global byword, adland saw technology become ever more central to agency fortunes and two sacred cows sacrificed to progress, Ian Darby writes.

Campaign Annual: The Winners

15 Dec 2011

Discover all the winners from Campaign's Annual.

Customer Publishing Agency of the Year: Publicis Blueprint

13 Dec 2011 | by Nicola Clark

The winning shop has turned around its fortunes in the three years since an especially tough 2008, and now offers compelling branded communications and content across platforms.

Getting to grips with the second screen

02 Dec 2011 | by Nicola Clark

The television's role at the heart of the living room has been under threat for some time, so broadcasters and brands must embrace the concept of the second screen, writes Nicola Clark.

Brand Health Check: The X Factor

17 Nov 2011 | by Rachel Barnes

Viewing figures for ITV's popular talent show have slipped from last year's highs.

Customer publishing: The evolution of engagement

04 Nov 2011 | by Nicola Clark

Content-oriented strategies have become the lynchpin of many marketing campaigns, but such an approach needs to become a boardroom-level priority, writes Nicola Clark.

Put the Gillettes away

27 Oct 2011

That most tedious time of year is almost upon us - when (usually male) adlanders attempt to grow moustaches for charity.

Andy Mullins targets ad growth for Indy's i in year two

26 Oct 2011 | by John Reynolds

Andrew Mullins, the managing director of one year old i newspaper, has an intriguing reminder boldly scrolled across his office wall: "Insanity is doing the same thing over and over again and expecting different results."

Will product placement take branded content to the next level?

21 Oct 2011 | by David Benady

The relaxation of rules regulating branded content on TV means that product placement is likely to beco me more commonplace, and brands and channels are sure to be watching carefully, writes David Benady.

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