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Brand Health Check: Evening Standard

22 Dec 2004 | by James Curtis

Associated Newspapers has launched a free 'lite' version of its flagship London evening paper to bolster the brand, but in doing so risks driving the title to extinction.

Brands as reality TV... coming soon

16 Dec 2004

Our appetite for reality TV could lead the way for brands to exploit this genre of entertainment, predicts brand and legal guru Ardi Kolah .

Reputation 04: year in review

10 Dec 2004

A company's standing in the press can see business rise or fall. Adam Hill analyses the results of PRWeek's Reputation Monitor for 2004.

Media Training: Close the culture gap

10 Dec 2004

Companies on the global stage must ensure they can tailor messages to suit local markets, says Steve Hemsley.

Media Headliner: Competitive but engaging: the new man at VBS

10 Dec 2004

The innovative, laddish, short-tempered Nick Bampton has the experience to fill his predecessor's shoes, Jeremy Lee writes .

Media Headliner: Robert Ray's youthful image belies experience

03 Dec 2004

The Newspaper Society's new marketing director has the energy to push regional papers forward, Alasdair Reid writes.

Media Headliner: Chameleon Taylor to transform Disney's Jetix

26 Nov 2004

Alasdair Reid assesses the adaptable new chief executive overseeing the former Fox Kids Europe's rebadging as Jetix.

Brand Health Check: Woman's Own

24 Nov 2004

Lasagne recipes and real-life stories are no longer enough in today's celebrity-obsessed women's weekly market. Claire Murphy asks whether the title can reverse its sales slump.

Promotions and Incentives: What not to waste

19 Nov 2004

Giving gifts to journalists is a good way of getting noticed - but be careful what you send, says Jo Bowman. It's the season for giving and, for many in the industry, it's time to send the annual sackful of Christmas trinkets from clients to the press.

Media Headliner: Tenacious Taylor plots strategic format switch

19 Nov 2004

Guardian Newspapers' new commercial director tells Ian Darby why a long-term approach to downsizing will pay off.

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