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Superbrands case studies: The Sun

Originally published in Consumer Superbrands Volume IV, May 2001. The book reviews the UK's strongest consumer brands as judged by the independent Superbrands Council.

Chris Ingram - media's silver medallist

Chris Ingram is not a bitter man, rather one who, despite it all, feels he could have done more. But as the industry is now exciting him again, who can predict what he will do next, writes Claire Beale .


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