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Licence to sell: is Bond's new-found taste for Heineken a brand-movie tie-up too far?

With Daniel Craig reaching for a Heineken in the latest James Bond movie, Simon Kershaw explores the fragile relationship between brands and film.

The BR 200 May 2011: The web's most influential bloggers (1-50)

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.

The BR 200 May 2011: The web's most influential bloggers (51-100)

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.

The BR 200 May 2011: The web's most influential bloggers (101-150)

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.

The BR 200 May 2011: The web's most influential bloggers (151-200)

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.

Power 100: 100 to 50

Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers and shakers are on our list due to a consistent approach to marketing creativity and effectiveness.

Meet Tamarah Khatib, bmi

Tamarah Khatib is head of online for bmi

Meet Craig Cherry, Monarch Travel Group

Craig Cherry is head of group procurement at Monarch Travel Group

The Work: Private view

CREATIVE - Mark Roalfe, chairman, Rainey Kelly Campbell Roalfe/Y&R

The Work: Private view

CREATIVE - Ben Walker, creative director, Wieden & Kennedy

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