Campaign Media Awards 2012 - Best Grocery, Soft Drinks & Household Campaign: Dolmio
22 Nov 2012
MediaCom's challenge was to encourage people to see Dolmio as part of their five-a-day requirement for fruit and vegetables.
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Campaign Media Awards 2012 - Best Alcoholic Drinks Campaign: Gordon's
22 Nov 2012
Carat's research found Gordon's consumers to be culture vultures, so Carat's strategy focused on creating a new media channel in theatres.
Licence to sell: is Bond's new-found taste for Heineken a brand-movie tie-up too far?
24 Oct 2012 | by Simon Kershaw
With Daniel Craig reaching for a Heineken in the latest James Bond movie, Simon Kershaw explores the fragile relationship between brands and film.
Will product placement take branded content to the next level?
21 Oct 2011 | by David Benady
The relaxation of rules regulating branded content on TV means that product placement is likely to beco me more commonplace, and brands and channels are sure to be watching carefully, writes David Benady.
Experimentation with digital outdoor is on the rise
30 Sep 2011 | by David Benady
Digital outdoor is a medium in the ascendant as brands experiment, writes David Benady.
It's the new rock 'n' roll
08 Sep 2011
She made us positively drool over the chocolate pudding in those Marks & Spencer ads, and now the food photographer Patrice De Villiers is combining rock stars and food in a new book.
Do brands really still need media agencies?
12 Aug 2011 | by Craig Smith
Marketers are united on the value of earned media, which has led to a theory that traditional media agencies will die out, writes Craig Smith
The BR 200 May 2011: The web's most influential bloggers (1-50)
18 May 2011 | by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 May 2011: The web's most influential bloggers (51-100)
18 May 2011 | by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 May 2011: The web's most influential bloggers (101-150)
18 May 2011 | by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
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