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Licence to sell: is Bond's new-found taste for Heineken a brand-movie tie-up too far?

With Daniel Craig reaching for a Heineken in the latest James Bond movie, Simon Kershaw explores the fragile relationship between brands and film.

The BR 200 May 2011: The web's most influential bloggers (1-50)

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.

The BR 200 May 2011: The web's most influential bloggers (51-100)

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.

The BR 200 May 2011: The web's most influential bloggers (101-150)

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.

The BR 200 May 2011: The web's most influential bloggers (151-200)

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.

Power 100: 100 to 50

Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers and shakers are on our list due to a consistent approach to marketing creativity and effectiveness.

Recession forces brands and retailers to focus on packaging design

LONDON - Consumers in Sainsbury's, who may already be overloading on the orange of the supermarket's core branding, are now finding themselves swamped in the bright three-tone stripes of its Basics range. It's a clamorous visual reminder, as if one were needed, of the hard times facing the economy.


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