Car brands test-drive social strategies
13 Jun 2012 | by Alex Brownsell
Until now, few automotive companies have used Twitter for more than PR announcements or customer-service messages. Some, however, are becoming more creative.
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Campaign Media Awards - Best Transport Campaign: Citroën
22 Nov 2012
Car buyers were losing interest in Citroën and OMD's brief was to renew interest in the brand and find a way to showcase the Citroën DS5 experience to captivate potential buyers.
Experimentation with digital outdoor is on the rise
30 Sep 2011 | by David Benady
Digital outdoor is a medium in the ascendant as brands experiment, writes David Benady.
Andy Duncan on life back in the fast lane and his Channel 4 legacy
21 Jul 2011 | by Alex Brownsell
Andy Duncan, chief executive of HR Owen, is now using his media and FMCG skills to sell Ferraris and Bugattis. Interview by Alex Brownsell.
The BR 200 May 2011: The web's most influential bloggers (1-50)
18 May 2011 | by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 May 2011: The web's most influential bloggers (51-100)
18 May 2011 | by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 May 2011: The web's most influential bloggers (101-150)
18 May 2011 | by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 May 2011: The web's most influential bloggers (151-200)
18 May 2011 | by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers and shakers are on our list due to a consistent approach to marketing creativity and effectiveness.
Meet Matt Thompson, Auto Trader
11 Nov 2009 | by Staff
Matt Thompson is group marketing director for Auto Trader
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