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UM's brief was to make Statoil known and relevant among "informed elites": those in government, science and big business that shape energy policy.
Carat recognised that, in the price-comparison marketplace, share of voice is crucial, but that pursuing it excessively could result in a TV arms race that could end up unprofitable for everyone.
BrandMAX 2012 brings the latest marketing thinking together, echoing the debate about how to put creativity and the magic back into a marketing world dominated by logic and economics.
Clutching a Starbucks coffee, Carolyn Everson looks remarkably intact for someone who has just stepped off a delayed red-eye from New York.
Alex DeGroote sees opportunities in TV advertising amid the Olympics and companies in sound financial shape, despite the tough economy.
With radio now a multi-platform media, brands are realising the potential, but there is still confusion as the government waits to make the digital switchover, writes Mark Sutherland.
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
