The reason for ITV's success this year seems to be that the broadcaster embraced all the criticism that was levelled at it in 2011 (the industry described it as "old-fashioned' and lacking innovation) and decided to effect transformative change in 2012.
The music-streaming service has had a busy year. It won more than 800 pieces of business, 30 per cent coming from new clients, and its biggest win coming in the form of Twentieth Century Fox.
Global Radio not only worked hard to get on advertisers' plans this year, it also helped to inspire the industry to believe more in the power of radio.
The outdoor media owner was the first to admit that, in 2011, its business was tired and uninspiring, making it difficult to excite the market. CBS Outdoor felt it was selling panels rather than audiences or solutions.
The commuter's newspaper has won the print category for punching well above its weight in its 13th year.
In the past year, Global Radio continued to expand its media offering outside the radio marketplace, to compete for the budgets of other media.
Carat's research found Gordon's consumers to be culture vultures, so Carat's strategy focused on creating a new media channel in theatres.
UM's brief was to make Statoil known and relevant among "informed elites": those in government, science and big business that shape energy policy.
MediaCom's challenge was to encourage people to see Dolmio as part of their five-a-day requirement for fruit and vegetables.
The challenge was to encourage young people to consider the Nikon Coolpix compact camera, even though they might have a smartphone that takes photographs.
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