Superbrands case studies: Adidas
22 Aug 2003
Originally published in 'Consumer Superbrands Volume V', March 2003. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.
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Superbrands case studies: Anadin
29 Aug 2003
Originally published in 'Consumer Superbrands Volume V', March 2003. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.
Journalist survey: The media view
22 Aug 2003 | by Mary Cowlett
Fresh research data compiled exclusively for PRWeek reveals how journalists rate PR agencies across different sectors. Mary Cowlett on the reasons for their assessment
Profile: Karen Harris, Geronimo PR - Original thinker with a mission to succeed
22 Aug 2003 | by Dan Bloch
Karen Harris is ready to make Geronimo PR a bigger player as part of Tribal
Naked Inside finds a creative spirit to head up strategy
21 Aug 2003
Tim Allnutt's appointment fuels the media specialist debate, Alasdair Reid says .
Superbrands case studies: Abbey National
15 Aug 2003
Originally published in 'Consumer Superbrands Volume V', March 2003. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.
Training: Striking the balance
15 Aug 2003 | by Maja Pawinska
How much should PROs invest in external training courses when in-house senior practitioners' knowledge may be just as effective? Maja Pawinska investigates.
The Demographic Shift - 28
14 Aug 2003
My parents miraculously appeared this week, which was really rather strange as I was having dinner at the house of some friends at the time, writes Gordon MacMillan .
Public Sector: Connecting with communities
08 Aug 2003 | by Ian Evans
New performance data has triggered a revolution in local authority communications
Profile: Kai Boschmann, Burger King International
08 Aug 2003 | by Ian Hall
Burger King comms director takes up the baton on global health concerns.
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