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O2's Ronan Dunne: "Your brand should lead your company"

The chief executive of Telefonica UK shares his business and life learnings.

Vodafone followers lovers' most intimate moments

Endless Kiss speaks to a global audience by eschewing speech with a film that plays out a kiss spanning a lifetime.

The five rules of social media management

Brands need to do more to embrace social media across their business functions, writes David Benady.

BT aims for brand revival with its big content gamble

The telecoms brand has paid in the region of £1bn for sports rights, signalling the start of a high-stakes battle with Sky that will have ramifications beyond the arena of pay TV, writes David Benady.

Energy sector prepares for marketing unheaval

The government's edict that energy brands must simplify their price tariffs and place all customers on the cheapest price plan for their needs will force a strategic rethink, writes Matt Chapman.

Hibu in need of direction

The Yell Group's rebranded digital business remains mired in debt, writes Kim Benjamin.

Branded content: beyond the app

Many experts argue that marketers have too great a tendency to view standalone apps and 'adaptive' design as one-size-fits-all solutions to their digital problems.

EDF Energy's Martin Stead on brand love, Zingy and being outgunned by rivals

The energy supplier's marketing director wants to instil love and two-way loyalty in its relationship with its customers.

My secret work weapon: Awaken your good judgement by taking shuteye seriously

Clare Sheikh, Global brand director, Vodafone

The Influencers: eBay's Olivier Ropars on the future of mcommerce

Mobile commerce is revolutionising consumers' shopping habits. Nicola Clark asks eBay's senior director for EU mobile what brands really need to do in order to stay ahead of the competition.

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