What marketers can learn from Hollywood
01 Apr 2013 | by Nick Meaney
The art of quantitative prediction is reshaping business, government and even Hollywood. Data-based decision-making is on the rise all around us.
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Dan Robb, Sony Europe
29 Apr 2013 | by Nicola Kemp
Position: European B2B marketing manager, Sony Europe Follow @BeardedBurned Date of Birth: 03/07/1983 View Dan's LinkedIn profile With responsibilities spanning Sony Europe s Professional broadcast products and a budget of 3.5m, Robb is a rising star in business-to-business marketing....
PeerIndex's Azeem Azhar on how brands can harness the power of influence
12 Mar 2013 | by Nicola Kemp
At a time when every consumer has the opportunity to become their own media channel, the concept of social influence has shot to the top of the marketing agenda.
The five rules of social media management
08 Mar 2013 | by David Benady
Brands need to do more to embrace social media across their business functions, writes David Benady.
Facebook must raise its game in the mobile space to reverse UK slump
07 Mar 2013 | by Kim Benjamin
Are you suffering from Facebook fatigue? If so, you are not alone.
The absence of any brand loyalty means Dell is ripe for reinvention
21 Feb 2013 | by Kim Benjamin
For those people trying to find a reliable computer at an affordable price, and who were more interested in performance than design, Dell tended to be the PC of choice.
Pause, observe and take decisive action in the social universe
14 Feb 2013 | by Graham Oakes
Marketers need to develop the ability to observe issues affecting their brand, use that information to develop a strategy, then act decisively at a pace to match their customers, writes Graham Oakes.
Open-source marketing comes of age
25 Jan 2013 | by Suzy Bashford
Marketers must embrace open-source marketing for brands to prosper, as the rise of social media and digital means that hierarchies no longer trump good ideas, writes Suzy Bashford.
Is it damaging for premium brands to introduce cheaper types of products? The Marketing Society Forum
24 Jan 2013
Apple is developing a lower-end iPhone to strengthen its position against Samsung.
Marketers stuck in job stasis must refocus to meet the digital challenge
17 Jan 2013 | by David Benady
For many marketers, finding a fresh challenge will be a high priority for the new year.
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