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These are the nominees for The Marketing Society Marketing Leader of the Year 2013, to be voted on by readers of Marketing and presented at the Society's Awards for Excellence on 10 June at the London Hilton.
The apparel brand's marketing and commercial director is applying an FMCG approach to fashion as it embarks on an ambitious plan for growth, writes Rachel Barnes.
The lingerie brand has set its sights on growth, writes Kim Benjamin.
The Marketing Society has collaborated with Accenture to find out something all marketers need to know: what makes chief executives and senior business leaders tick. Rachel Barnes reports.
The Benetton chairman tells Judy Attwell about swapping a career in finance to take the helm of the family business, why he took the retailer into private ownership and the benefit of gritty ads.
From the Jimmy Savile scandal at the BBC to Starbucks' and Amazon's tax avoidance, corporate brands are learning that they must recognise public anger and act quickly to avoid repeating their mistakes, writes Jane Bainbridge.
As ecommerce and branded-content strategies converge, are brands at risk of focusing on content at the expense of selling, asks Suzy Bashford.
Brand transformation is vital to meet evolving customer tastes, but this change must emanate from inside an organisation, and it's up to marketers to drive the process.
There is no glass ceiling if you create your own company. Sarah Curran, founder of the online fashion retailer, talks to Nicola Kemp about her personalised approach to business
The clothing retailer's worldwide communication director faces the daunting task of returning it to the strong position it enjoyed in its 90s heyday
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