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Bite-sized Business School: The Marketing Module

01 Apr 2013 | by Vincent-Wayne Mitchell

Vincent-Wayne Mitchell, professor of consumer marketing at Cass Business School, reveals how marketers can save their budgets.

Talent: Fortune favours the brave in the new marketing world

22 Nov 2012 | by David Benady

The wide-ranging skills marketers now need demand a fresh form of career strategy.

Diary - Calendar boys

22 Nov 2012

This one's for any ladies out there who have not yet succumbed to the weekly browbeating by the BBC to get you to buy a Countryfile calendar.

On the creative floor - BBH New York

08 Nov 2012

An office's energy and attitude should reflect the city that it's in, Bartle Bogle Hegarty US's John Patroulis believes.

5 skills you can't succeed without

28 Aug 2012 | by Suzy Bashford

Gone are the days when a marketer's job title alone engendered respect. Suzy Bashford unveils the must-have skills for the digital age.

Meet the no-collar workers

20 Jun 2012 | by Nicola Clark

If marketers can't connect with Millennials within the four walls of their own business, what hope have they of forging meaningful connections with them as consumers, asks Nicola Clark.

MARKETING SOCIETY AWARDS for EXCELLENCE 2012: Marketing for sustainable consumption

13 Jun 2012

WINNER Lafarge Cement UK (Agency: McCann Manchester)

From 1930s 'Brand Man' to today: the evolution of the brand manager

25 May 2012 | by Alan Mitchell

The role of the brand manager has changed beyond recognition; today's practitioners are more akin to magazine editors, writes Alan Mitchell.

Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age.

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail

Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.

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