Brand manager of the week: John Davies
06 Mar 2013
Brand manager, Smeg UK.
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Sector Insight (interactive): deodorants and body sprays
07 Mar 2013 | by Jane Bainbridge
Although essential to many of us, these products depend on innovation to thrive.
Reinventing sustainability: why brand talk about responsibility is cheap
28 Feb 2013 | by David Benady
As consumers grapple with the emotional fallout of the recession, brands can no longer merely say they are responsible, they must show it in every facet of their business, writes David Benady.
Trust in food industry under the spotlight
28 Feb 2013
The horsemeat scandal has affected suppliers, global brands and retailers, writes Kim Benjamin.
Am I being unreasonable?! Dealing with difficult customers in the digital age
22 Feb 2013 | by Suzy Bashford
Now that consumers have a plethora of platforms via which to complain about poor customer service, Suzy Bashford asks how brands can turn negative into positive.
Zappos' Rob Siefker: 'Good customer service starts at the top'
22 Feb 2013 | by Jane Bainbridge
Zappos' director of customer loyalty talks to Jane Bainbridge about why he believes it has become famous for its customer service and how it is brought to the fore at the US online retailer's call centre.
The absence of any brand loyalty means Dell is ripe for reinvention
21 Feb 2013 | by Kim Benjamin
For those people trying to find a reliable computer at an affordable price, and who were more interested in performance than design, Dell tended to be the PC of choice.
Pause, observe and take decisive action in the social universe
14 Feb 2013 | by Graham Oakes
Marketers need to develop the ability to observe issues affecting their brand, use that information to develop a strategy, then act decisively at a pace to match their customers, writes Graham Oakes.
Additional Information
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Account Director
SAHARA Communications
£3,000-4,000 per month Tax Free with accommodation included., Dubai- International -
PR and Media Officer - Fundraising (maternity cover)
Macmillan Cancer Support
£26,100 - £29,000 pro-rated for 18 hours per week (Mon- Wed), London -
Senior PR Consultant
TTA Public Relations, Chime plc
Up to £38,000 per annum DOE, Central London (WC1) -
PR Manager - Brilliant consumer brand in lifestyle + leisure
Foundry, The
c £40,000, London -
Internal Communications Consultant - global healthcare company
The Works
£28000 - £35000 + benefits, London
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