Why twenty-somethings are no longer the darlings of PR campaigns
16 May 2012 | by Alex Blyth
Consumers in their twenties used to be a key focus for brands, but now marketers are casting their net wider. Alex Blyth looks at the reasons for the shift.
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Next stop Rio de Janeiro
20 Sep 2012 | by Kate Magee
Following the resounding success of London 2012, all eyes are now turning to the 2016 Olympic Games in Rio. Kate Magee looks at what potential sponsors should consider.
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