Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand
03 Nov 2011 | by John Reynolds
Oliver Rudgard, marketing director of Tyrrells, is relishing making the most of the brand's irreverent nature.
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Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.
Kerry Foods CMO Phil Chapman on the need for marketers to be more brave
14 Jul 2011 | by Rachel Barnes
Phil Chapman, chief marketing officer at Kerry Foods, believes this is the time for marketers to be more daring. Interview by Rachel Barnes.
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