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Marketing's Adwatch of the Year 2011

13 Dec 2011 | by Gail Kemp

Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.

Pick of the Week - Orange Gold Spot

24 Nov 2011

The Muppets are back to their glorious best in the new Orange Gold Spot by Fallon, in Anne Cassidy's view:

Vodafone's Danielle Crook embraces 'unsafe' decisions in the name of creativity

17 Nov 2011 | by Nicola Clark

Danielle Crook, director of brand marketing, Vodafone UK, is keen that the company strives for inventive campaigns. Interview by Nicola Clark.

Brand of the Year 2011 shortlist

09 Nov 2011 | by Staff

As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV and Marketing, is being hotly contested.

We'll Call You - Npower

25 Oct 2011

Mole is dreading this winter's energy bills as much as the next mammal, so we were thrilled when we read that our supplier would have to help us save.

Sustainability: The search for a clearer footprint

21 Oct 2011 | by Elisabeth Jeffries

Sustainability is high on the corporate agenda, and with consumers demanding transparency, fostering understanding of brands' carbon emissions is crucial, writes Elisabeth Jeffries.

We'll Call You - BT

18 Oct 2011

Mole was intrigued by news of BT's 'porn filter' for broadband customers, because we want to be certain our computer is clear of such smut, we hasten to add.

Corporate hospitality feels the pinch

23 Sep 2011 | by Mary Howlett

Major venues are trying to entice thrifty brands with special deals on their corporate hospitality packages, writes Mary Cowlett.

A Social Adventure: why events need social media

14 Sep 2011 | by Nicola Clark

Music festivals may have become a lynchpin in the experience economy, but brands are now proving that the events can also drive the social economy, writes Nicola Clark.

Brand Health Check: Everything Everywhere

12 Aug 2011 | by Rachel Barnes

The latest results show the jury is out on the success of the telecoms venture.

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