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Marketing's Adwatch of the Year 2011

13 Dec 2011 | by Gail Kemp

Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.

Brand of the Year 2011 shortlist

09 Nov 2011 | by Staff

As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV and Marketing, is being hotly contested.

Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand

03 Nov 2011 | by John Reynolds

Oliver Rudgard, marketing director of Tyrrells, is relishing making the most of the brand's irreverent nature.

We'll Call You - Caffe Nero

14 Sep 2011

Mole is both a coffee and an internet addict, so news that the coffee shop chain is to offer free wi-fi services sent us scrambling for the phone to find out more.

Chicken ad's a turkey

04 Aug 2011

If you've ever wondered why more footballers haven't followed Eric Cantona in making the leap from the Premier League to Hollywood, Blackburn Rovers' squad this week provide an answer.

Marketing Society Awards for Excellence 2011: Cause-related marketing

07 Jun 2011

WINNER PizzaExpress and Oxfam

Nxt Gen 2011

27 May 2011 | by Nicola Clark

From the growth of social media to integrated campaigns, the up-and-coming young talent in the industry is grappling with big issues. Here we showcase the brightest and best of the next generation of marketers.

Power 100 Nxt Gen: Simon Wallwork, Subway

27 May 2011 | by Nicola Clark

Subway has huge ambitions in the UK market and encouraging brand loyalty is key to this growth.

We'll Call You - Pizza Hut

25 May 2011

In a bid to raise its health credentials, Pizza Hut is offering free unlimited salads to customers. Mole rang to see whether there is such a thing as a free lunch.

The BR 200 May 2011: The web's most influential bloggers (1-50)

18 May 2011 | by Staff

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.

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