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Campaign Annual: The Winners

15 Dec 2011

Discover all the winners from Campaign's Annual.

Sales agencies stake a claim to digital prize

02 Dec 2011 | by David Benady

Sales promotions agencies are evolving beyond on-pack activity as they push their credentials for online work.

Getting to grips with the second screen

02 Dec 2011 | by Nicola Clark

The television's role at the heart of the living room has been under threat for some time, so broadcasters and brands must embrace the concept of the second screen, writes Nicola Clark.

How to join the social club

28 Nov 2011 | by Melanie May

A tide of data is becoming available from social-media sources, but how can marketers establish what is useful to their brand, and integrate it with information from other sources, asks Melanie May.

Rethinking the recommendation economy

18 Nov 2011 | by David Benady

Despite Facebook's efforts to make its ad platform more attractive, there is still much debate about the value of social-media recommendations, writes David Benady.

Digital report: Ecommerce - The great ecommerce opportunity

11 Nov 2011 | by Adam Woods

Ecommerce is revolutionising the business landscape and, as every brand has the potential to become a retailer, the stakes are high, writes Adam Woods.

Digital report: The mobile challenge

11 Nov 2011 | by Nicola Clark

Mobile was slow to take off, but the proliferation of smartphones has revolutionised the customer journey and made it impossible to ignore the role of this marketing channel, writes Nicola Clark.

Neuromarketing: separating fact from fiction

04 Nov 2011 | by Andrew McCormick

Neuromarketing is growing in importance for marketers, writes Andrew McCormick. Here, two experts argue the merits of the technique

Brand manager of the week: Michelle Anderson, Marketing manager, Shopzilla Europe

25 Oct 2011

- Describe yourself in three words. Creative, passionate and a 'Zillan'. - What would you be if you weren't a brand manager? Working in a design agency. - What advice would you give someone starting their marketing career today? Ask lots of questions, work for a brand that you believe in,...

Experimentation with digital outdoor is on the rise

30 Sep 2011 | by David Benady

Digital outdoor is a medium in the ascendant as brands experiment, writes David Benady.

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