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In Ed Feast's final instalment of his diary charting the journey of launching his own media agency MarketPlace, he gets to grips with P&L reports, has a 'hilarious' meeting with his accountant and reflects on how far he has come after just four months of trading
Gerry Boyle, group chief executive of ZenithOptimedia, tells Harriet Dennys why he was liberated by the £80m Lloyds loss, why Zed Media's demise was inevitable and how the split into Zenith Media and Optimedia will create two 'even, vibrant divisions' for the agency group
The three-year-old agency has cemented its reputation for creative excellence and being quick to devise effective campaigns that fulfil clients' requirements, whatever the budget.
A combination of sterling leadership by a stable management, an impressive new business record and a commitment to creativity makes PHD this year's Media Agency of the Year.
The agency has rebranded, restructured and reinvigorated itself over the past year, developing a strong focus on digital and bringing in a raft of work from clients old and new.
Marketing's Digital Agency of the Year has had a storming 12 months, defying the recessionary gloom, increased competition from traditional ad agencies and client budget cuts.
In the three years since its creation, our winner has stepped up to challenge the sector's biggest players, taking the crown with a mix of business wins and strong creative work.
This upstart agency has proved that its integrated approach, offering its growing list of diverse clients a multiplatform service, is a highly effective model for customer publishing.
This two-time former winner has enjoyed a resurgence over the past 12 months, and made it a hat-trick by reeling in a host of big-name clients and a double-digit rise in net profit.
As well as achieving a new-business conversion rate of 50%, boosting revenues and devising highly innovative campaigns, the agency found time to provide pro bono work for the UN.
