Battle of the brands
03 Nov 2010 | by Rachel Barnes
All is still to play for as The Marketing Society Brand of the Year 2010 voting hots up.
Search results
Search filters:
By Date
-
2010
By Article Type
- Features
By Industry Sector
-
Travel / Leisure
Click 
to remove filters
Add Search Filters:
By Date
By Publication
- campaignlive.co.uk (1)
- Marketing (6)
- marketingmagazine.co.uk (6)
By Discipline
- Ad campaign (1)
- Agency (1)
- Digital marketing (4)
- Direct Marketing (1)
- Marketing (11)
By Sector
- Airlines (2)
- Hotels (3)
- Travel Companies (1)
Brand Health Check: Pontin's
01 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
Failing to move with the times has cost the brand dearly.
More than miles
18 Aug 2010 | by Suzy Bashford
Having blazed a trail by setting up successful loyalty schemes in the form of frequent flyer and Airmiles programmes, airlines have since fallen far behind other sectors, writes Suzy Bashford.
Road to Recovery Client Q&As: Emma Harris, sales & marketing director, Eurostar
12 Jul 2010 | by Noelle McElhatton
LONDON - Eurostar is having a good recession, if you discount weather disruption and the odd tunnel fire. As the travel brand looks to stretch its reach across Europe, Emma Harris has refined its marketing strategy and relishes a return to TV advertising.
What Next in Digital: Data is digital way forward
25 Jun 2010 | by Suzanne Bidlake, associate editor (reports)
Digital is loudly and proudly declaring its data credentials, and aiming for respectability in the next evolution in online.
Profile: Working on the perfect pitch
08 Jun 2010 | by Andrew McCormick
LONDON - Simon Freedman, group head of marketing at The FA, is focusing on making the brand more distinctive
Marketing's Power 100
26 May 2010 | by Nicola Clark
Marketing's annual list of the 100 most influential people in the industry is the definitive guide to who calls the shots.
Digital Report: Keep your affiliates onside
28 Apr 2010 | by Andrew McCormick
Marketers looking to use affiliates for the first time must ensure they take steps to protect brand values and avoid duplicating other digital activity.
Avoiding a red card
27 Apr 2010 | by Joe Thomas
LONDON - Unofficial brands should take care when running football-based pushes this summer.
Best supporting role
14 Apr 2010 | by Noelle McElhatton
LONDON - Hilton's Andrew Flack talks about making the most of the hotel chain's film part.
Additional Information
Latest jobs Jobs web feed
-
Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
In-House Retail Brand - Internal Communication Manager
6 Degrees Talent Ltd
c£55k, Milton Keynes -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
Most read
- PR agencies claw back digital business from specialist shops
- South Africa seeks digital help to combat 'negative perceptions'
- Westminster Advisers shakes up staff line-up following review
- Hope&Glory wins Ikea consumer press office duties
- Ad agency BMB enters PR with ex-Independent editor Simon Kelner
- Bell Pottinger joins APPC fold after years of opposition
