Profile: Putting love on the menu at PizzaExpress
01 Dec 2010 | by John Reynolds
Emma Woods, marketing director at PizzaExpress, plans to build on both her own and consumer affection for the chain. Interview by John Reynolds.
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Internet Christmas paves the way for media owners' e-tail future
02 Dec 2010 | by Stephen Armstrong
This Christmas is set to be an internet shopping extravaganza, with a predicted £1bn spent online on Sunday 5 and Monday 6 December. So how are media owners capitalising on consumers' e-tail boom?
Coffee wars: Kenco takes on Starbucks Via
01 Dec 2010 | by Gemma Charles
A tough battle looms as Kenco takes on Starbucks with a premium instant coffee.
Profile: Game-winning strategy
24 Nov 2010 | by Kim Benjamin
Dawn Paine, marketing director of Nintendo UK, is certain the brand can see off a renewed challenge from its rivals. Interview by Kim Benjamin.
Unilever's Keith Weed on sustainability
24 Nov 2010 | by Gemma Charles
Unilever chief marketer Keith Weed plans to drive sustainability through the value chain. Gemma Charles reports.
Brand of the Year 2010
24 Nov 2010 | by Suzy Bashford
Department store John Lewis has won The Marketing Society's Brand of the Year.
An equitable balance
17 Nov 2010 | by Jane Simms
Is private equity bad for brands, or are investors now taking a longer-term view, asks Jane Simms.
A familiar new strategy
17 Nov 2010
Marks & Spencer's latest strategy has echoes of the brand's past, write Rachel Barnes and Ed Owen.
Creating a loyal following
03 Nov 2010 | by Trevor Clawson
Retailers are scaling up their reward schemes in a push to win market share, writes Trevor Clawson.
Battle of the brands
03 Nov 2010 | by Rachel Barnes
All is still to play for as The Marketing Society Brand of the Year 2010 voting hots up.
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