Battle of the brands
03 Nov 2010 | by Rachel Barnes
All is still to play for as The Marketing Society Brand of the Year 2010 voting hots up.
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A familiar new strategy
17 Nov 2010
Marks & Spencer's latest strategy has echoes of the brand's past, write Rachel Barnes and Ed Owen.
Dressing it up
13 Oct 2010 | by Suzy Bashford
Clothes retailers face a struggle to protect their value proposition amid rising costs. By Suzy Bashford
The power of the crowd
24 Aug 2010 | by Nicola Clark
In the wake of the recession, consumers are banding together to get price reductions on a growing range of products. Nicola Clark asks whether group buying is just a form of discounting or a real shift in consumption.
Profile: Fanning the Olympic flame
18 Aug 2010 | by Mark Banham
Nick Craggs, UK marketing director of Adidas, has a lot on his plate as the countdown to London 2012 begins.
Profile: Good nose for business
27 Jul 2010 | by Nicola Clark
Margerie Barbes-Petit, brand director at Nina Ricci, hopes its latest fragrance will appeal to younger consumers.
What Next in Digital: Data is digital way forward
25 Jun 2010 | by Suzanne Bidlake, associate editor (reports)
Digital is loudly and proudly declaring its data credentials, and aiming for respectability in the next evolution in online.
Power 100: Next Generation
02 Jun 2010 | by Nicola Clark
The past 12 months may have been challenging, but the next generation of top marketers has the talent, ambition and tenacity to thrive, writes Nicola Clark.
Marketing's Power 100
26 May 2010 | by Nicola Clark
Marketing's annual list of the 100 most influential people in the industry is the definitive guide to who calls the shots.
Brand Health Check: French Connection
31 Mar 2010 | by Jeremy Lee
LONDON - The retailer is still struggling to see off fast-fashion and supermarket competition.
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