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Diary of a media start-up: the final chapter

In Ed Feast's final instalment of his diary charting the journey of launching his own media agency MarketPlace, he gets to grips with P&L reports, has a 'hilarious' meeting with his accountant and reflects on how far he has come after just four months of trading

Gerry Boyle comes full circle at Zenith

Gerry Boyle, group chief executive of ZenithOptimedia, tells Harriet Dennys why he was liberated by the £80m Lloyds loss, why Zed Media's demise was inevitable and how the split into Zenith Media and Optimedia will create two 'even, vibrant divisions' for the agency group

Just how much is ITV milking the X Factor cash cow for?

Thirty-second spots in this weekend's final of 'The X Factor' will trade for an eye-watering £235k, say media buyers. But as Ofcom investigates the show for product promotion, Chris Tryhorn argues the ads are just the tip of the iceberg for the most commercial singing contest ever invented

Quality, not quantity: the dawn of the anti-social networks

Is it possible to have too many friends? Some of Silicon Valley's finest brains think so, which is why niche networks like Path and Diaspora are springing up to allow users to share their lives more openly with a trusted inner-circle

Internet Christmas paves the way for media owners' e-tail future

This Christmas is set to be an internet shopping extravaganza, with a predicted £1bn spent online on Sunday 5 and Monday 6 December. So how are media owners capitalising on consumers' e-tail boom?

The Big Digital Debate: Highlights from the event

Video highlights of the key questions and discussions from the debate.

Diary of a media start-up: Part three

After eight weeks of trading, MarketPlace is ahead of projections in terms of client meetings and turnover, meaning founder Ed Feast can shift his focus from new business to account management and consultancy

Location, location, location: the new wave of social networking

Thanks to the launch of Facebook Places, Foursquare and Google Latitude, location is becoming an essential element of social interaction. Alexandra Jardine reports on how advertisers can "check in".

Consumers are 'mad as hell': the real reason Daybreak is failing to shine

ITV's new breakfast show Daybreak is a ratings flop because its big-money, celebrity focus is out of step with the mood of the nation, says John Myers

Media's secret societies: are you in?

A new breed of younger-focused clubs are challenging the media industry's more elitist secret societies. Media Week rounds up the places to see and be seen - and how to get the nod for membership

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