Advertising to the YouTube generation
25 Nov 2009 | by David Benady
LONDON - As people watch more TV ads online, brands are adapting their strategies to ensure they can maximise the advantage of this additional platform for their commercials.
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Profile: Anna Shipley, head of communications, Nokia UK & Ireland
09 Dec 2009 | by Arun Sudhaman
The daughter of New Zealand's former prime minister tells Arun Sudhaman directing comms at Nokia is similarly diplomatic.
Our digital challenges - Jaz Cummins, Amnesty International UK
05 Nov 2009
Jaz Cummins - Web and new media manager, Amnesty International UK
Our digital challenges - Jon White, Webcredible
05 Nov 2009
Jon White - PR & marketing manager, Webcredible
Our digital challenges - Kelly Davies, Confused.com
05 Nov 2009
Kelly Davies - PR manager, Confused.com
Phil Szomszor, Citigate Dewe Rogerson - Skills will decide online battle
04 Nov 2009 | by Phil Szomszor
The path to success lies in mastering a whole new set of skills to add to the traditional ones.
Chris Quigley, Delib - Empower, or lose power
04 Nov 2009 | by Chris Quigley
In the era of democratic consumerism, smart companies listen - and act on what they hear.
Meredith Bradshaw, Fleishman-Hillard - Dare to relinquish control
04 Nov 2009 | by Meredith Bradshaw
We must do more to define what digital means for PR - and embrace its challenges head on.
Paul Armstrong, Kindred - Put strategy before tactics
04 Nov 2009 | by Paul Armstrong
Social media are not the only way to execute strategy. Choose the right tool for the job at hand.
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