Meet Jackie Martins, Butlins
07 Dec 2009 | by Arif Durrani
Jackie Martins is sales and marketing director for Butlins
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Mumsnet site proves the power of mums
09 Dec 2009 | by Gemma O'Reilly
It would have been difficult to predict the furore regarding Prime Minister Gordon Brown's choice of biscuit. The debate fuelled the national press for days in October and thrust a lesser-known, but potentially powerful, PR target into the spotlight.
Young people - Casting a web for techno youth
04 Dec 2009 | by Sarah Crawley-Boevey
Children's enjoyment of virtual worlds and social networking sites can be harnessed by advertisers to educate, change behaviour or simply entertain and encourage interaction, says Sarah Crawley-Boevey
Young people - Dial M for mobile media
04 Dec 2009 | by Kim Benjamin
The mobile internet has joined texting as a major part of young people's mobile media diet. This shift has expanded marketing possibilities, but brands must plan their strategy sensitively, says Kim Benjamin
Young people - Digital discovery
04 Dec 2009 | by Kunal Dutta
Children's and teen magazines can remain relevant in the modern world if they embrace digital media to create a virtuous circle that leads young readers back to the parent magazine. Kunal Dutta reports
Young people - Separating media fact from fiction
03 Dec 2009 | by Kunal Dutta
As 15-year-old Matthew Robson's report on children's media habits showed, traditional rules of engagement no longer apply to brands seeking to target the rapidly changing youth market. Kunal Dutta reports
Young people - Integrate to accumulate
03 Dec 2009 | by Poppy Brech
As children become increasingly comfortable moving between broadcast and on-demand TV, Poppy Brech examines how a combined media approach is the best way for brands to reach young viewers
Young people - Introduction
03 Dec 2009 | by Harriet Dennys
Disney and Media Week present the main challenges for brands hoping to target the fickle youth market
Marketing Reader Survey - win Amazon vouchers
03 Dec 2009 | by Staff
Getting the right information, at the right time and in the right format is a critical part of working life. Now is your chance to tell us what you want so we can better fit with your needs, by taking the Marketing magazine survey.
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