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Bing needs critical mass to beat Google

02 Dec 2009 | by Adam Woods

LONDON - Microsoft surprised many people when it announced the full launch of its search engine. Even if it offers a superior user experience, the challenge is to raise brand awareness.

Brands begin to dance to the tune of social media

02 Dec 2009 | by Adam Woods

LONDON - Although it may appear to be a fuzzy science, the social-media sphere offers brands unrivalled potential for consumer interaction, writes Adam Woods

Food and drink industry round table: marketers look ahead

01 Dec 2009 | by Richard Abbott

LONDON - We invited marketers from across the food and drink industry to take part in a round table on regulation and finding the right marketing mix.

Advertising to the YouTube generation

25 Nov 2009 | by David Benady

LONDON - As people watch more TV ads online, brands are adapting their strategies to ensure they can maximise the advantage of this additional platform for their commercials.

Special Report, Direct Marketing: charting the route to integration

17 Nov 2009 | by David Benady

LONDON - Traditionally, ad agencies brand-build while direct specialists acquire and retain customers. However, as more marketers assign direct agencies to multi-faceted briefs, the tide may be turning.

Winners of the Marketing Design Awards 2009

10 Nov 2009 | by Richard Abbott

LONDON - A cutting-edge store concept by clothing retailer Timberland has scooped the top prize at the relaunched Marketing Design Awards.

How marketers can manage their relationships with ad networks

29 Sep 2009 | by Victoria Furness

LONDON - Ad networks promise to make online budgets go further, but marketers must work to get the most out of their relationship with them.

The Marketing Profile: Dan Cobley of Google

08 Sep 2009 | by Fiona Ramsay

It may be an effect of working for the world's most popular search engine, but Dan Cobley seems relaxed about taking his job home with him. Google's senior director of marketing for North and Central Europe says that his two young sons are already ambassadors for the brand.

PR: agencies suffer digital jet lag

28 Jul 2009 | by Becky Wilkerson

London - Internet marketing agencies are breaking new ground by using edgy, social media-led campaigns. But are PR agencies as well-equipped to push brands online?

Microsoft's Ward aims to gain ground on Google

09 Jun 2009 | by Sara Kimberley

Commercial director Chris Ward tells Media Week how innovations such as Microsoft's new search engine Bing will push the digital boundaries.

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