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EVENTS FEATURE: Red carpet appeal

24 Oct 2007 | by Hannah Marriott

Getting a celebrity to attend an event is not always easy. Hannah Marriott asks the top professionals in celebrity PR about some of the tricks of the trade.

FEATURE: A guide to the listed marcoms groups

24 Oct 2007 | by Alex Blyth

When marcoms groups float on a stock exchange, they gain financial muscle, says Alex Blyth.

CAMPAIGN: RLN WM overcomes

24 Oct 2007 | by Alex Black

The Regional Language Network West Midlands (RLN WM) commissioned research into language usage in the workplace with Coventry University. The results would be used for a PR campaign.

CAMPAIGN: Butlins goes upmarket with timeshare scheme

24 Oct 2007 | by Alex Black

In July 2006, Butlins announced that it was launching its first ever shared-ownership apartments, called Blue-Skies, at its resort in Minehead.

CAMPAIGN: VE week champions England’s helpers

24 Oct 2007

Volunteers’ Week is the annual celebration of the UK’s millions of volunteers and is co-ordinated in England by Volunteering England (VE). The week gives charities and other organisations from the public and private sectors the opportunity to thank their volunteers.

PROFILE: Charlotte Hickson, founder, Monsta

24 Oct 2007 | by Lucy Aitken

In 1996, fresh out of university and at the start of her career at Lynne Franks PR, a 23-year-old Charlotte Hickson wore a Union Jack and performed a “girl power” presentation in front of a 200-strong audience inc­luding head honchos from Capital Radio and MTV.

News Analysis: MMO: moving measurement on?

24 Oct 2007

Dunnhumby's 13m-household evaluation tool has stoked fears that it will fuel short-termism. Jane Simms reports.

News Analysis: Olympic challenge

24 Oct 2007

Is Kodak's decision to end its 100-year tie to the Games a sign that the event's appeal is dwindling, asks Ed Kemp.

Conference Preview: Lead by example

24 Oct 2007

Making environmental sustainability part of a brand's production process will increase consumer engagement.

Media Analysis: BBC's timing called into question

24 Oct 2007 | by Nicola Clark

The broadcaster has come under fire for applying a commercial slant to its Saturday-night schedule.

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