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The Sportsman feeds the UK's gambling habit

31 Mar 2006

The first new national paper in 20 years is poised to benefit from a social revolution, its launch team tells Darren Davidson.

Trading places: just for one day…

30 Mar 2006

In the spirit of fostering greater empathy between PROs and journalists, PRWeek and Rainier PR spent a day on each other’s beat

Profile: David Lewis, Britvic Soft Drinks

30 Mar 2006 | by Ian Hall

As a corporate comms specialist who relishes ‘issues management’, David Lewis is in the right place at Britvic.

Feature: Brands go to war for World Cup glory

30 Mar 2006 | by Alex Blythe

With Germany 2006 only weeks away, Alex Blythe asks whether it is worth paying for official partner status when non-sponsors employ guerilla PR tactics

Screen saver

29 Mar 2006

BT is hoping its hybrid broadband TV service will attract enough users to shore up its revenues, writes James Curtis.

Brand Health Check: Irn-Bru

29 Mar 2006

The 105-year-old soft drink may still be loved by the Scots, but an unhealthy image is eroding its sales. Nicola Clark reports.

Desert Island Brands - Crispin Reed

28 Mar 2006

A chance to pick five brands that you would like to find washed up on the beach if you were a castaway. What would you choose and why? Design consultancy Pemberton & Whitefoord asks Crispin Reed, senior vice-president Europe for Sterling Brands, a leading independently owned branding consultancy with...

Cancer Research UK in smoke ban victory - Public Affairs

24 Mar 2006 | by Helen Gregory

Campaign: Smoke-free Workplaces Client: Cancer Research UK PR team: In-house Timescale: January 2005-February 2006 Budget: Under £26,000

Media: Double Standards - 'I continue to be impressed by the fakesheikh'

24 Mar 2006

Ad directors from the Sunday papers compare notes on negotiation strategy, why quality content will survive and Becks' text sex.

Profile: Sally Costerton, Hill & Knowlton

23 Mar 2006 | by David Quainton

I think we need to be more confident,' says Sally Costerton. ‘It's an English thing, but we're Hill & Knowlton, we should be proud of what we are and what we have.'

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