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How can advertisers tap into mobile phone advertising without alienating users, Noel Bussey asks.
'The speed of technological change' is a phrase frequently used in the media. It creates an image of a fast-paced world in which the advancement of gadgets is relentless. But the man on the street, it seems, is being left behind.
Tech journalist David Murphy has been on his fair share of press trips. Here, he asks if the client gets value for money.
CREATIVE - Simon Learman, executive creative director, McCann Erickson
Over the past five weeks, our Uncovered series has looked closely at IPTV, search, gaming, mobile and user-generated content. But what impact will all this new technology have on the structure of agencies? Deborah Bonello takes a look.
It does not seem two minutes since I wrote my last Private View. It was the hottest day of the year, England were blaming their perfomance in the World Cup on the heat, it was hosepipe bans all round and I was a bit negative about the work I was given. Now, we have had the wettest August in history,...
Matthew Anderson bounds into Sky's HD display room at its headquarters in Isleworth, west London. 'Have you seen this?' he asks, shaking hands vigorously. 'This is neat, huh?'
If you have ever been sober and walked into a room full of people who have taken a vast amount of cocaine, you will be familiar with the scenario played out in the new Schweppes (1) commercial.
Mobile advertising and marketing offer the chance to target consumers in a very personal and direct way. But just how close can advertisers hope to get? Deborah Bonello investigates.
Internet Protocol Television is the latest addition to a crowded broadcast market. Steve Hemsley asks how PR people can best reach broadband viewers
