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High-street designer lines are now de rigeur, but do the benefits outweigh potentially lost cachet, asks Nicola Clark.
More and more brands are showing the insight to create a stronger relationship with their customers or with potential customers by actually changing the look and feel of the retail space that consumers inhabit into what has been dubbed 'being spaces', writes Nigel Collett, design director at RPA.
The high-street stalwart's profits have slumped as it has lost its destination status with shoppers, writes James Quilter.
Retailers are striving to improve their in-store environments and web services to claw back sales from online pureplays.
The campaign that helped drive M&S' return to form has won the IPA Effectiveness Grand Prix.
Retailers are picking up on the value of digging deeper into data to better target consumers, writes James Quilter.
The fast-food chain is pinning its UK revival on burgers, fries and a strong value proposition. Joanna Bowery reports.
The coffee-shop chain is suffering from an identity crisis exacerbated by shareholder unrest. Gemma Charles reports.
Brands are key to a company's value, but few boards have systems in place to quantify the contribution of these intangibles, writes Jane Simms.
Promotions have long been POP's domain, but, writes Nicola Cottam, the medium can help build brands too.
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