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The car marque has been besieged by criticism over its vehicles' reliability and environmental impact.
The news in the past few weeks has been full of green taxes, Ken Livingstone threatening to raise the congestion charge for gas guzzlers and local councils promising to double parking charges for cars with high emissions, writes Clive Cooper of Your Future.
In the past, the audience was content to be taken on a journey by the media owner that controlled every detail of their listening and viewing habits, writes Ardi Kolah.
Jaguar has struggled to maintain its emotional pull as owner Ford has put cost-cutting measures in place.
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